Beyond Conversion: Creating Delightful Experiences that Align your Brand with Customer Goals

In this session, Niall will discuss how to develop a deep understanding of different audiences goals, needs, behaviours and then designing/building products toward addressing those. Niall will talk through the complexities of getting internal alignment across a large complex organisation for shared goals + opportunity spaces using the discovery framework. Topics to discuss include;

• Bringing clarity on your company goals, strategy, and purpose creates the necessary space to focus on your consumer
• Consumer expectations & behaviours with brands has evolved; have we?
• Understanding how people behave in the physical world to shape the ecommerce experience
• Prioritisation: Aligning a complex global organisation around the most relevant opportunities